ITAM conference 2017 - speakers & sessions

Desirée Weiss

Désirée Weiss is responsible for the Global SAP Engagement at the Zurich Insurance Company, where she has worked for the last ten years. Before taking the responsibility for SAP Licenses Portfolio & Relationship (incl. Sybase, BO, ARIBA etc.), Désirée had the positions of Lead Disaster Recovery in Europe and Service Management Performance Specialist, IT Relationship Manager Zurich Agents at Zurich Insurance Company, and  IT Contract Specialist for SW and professional Services. Previously, 2000-2007, Désirée was first engaged as Head Information Warehousing Reporting and from 2004 as a Technical Purchasing Specialist at Telekurs Services AG, now part of the SIX Group AG.

Software License Management as an organizational challenge

In today's ever changing and evolving IT and regulatory climates, Global licensing strategies have become a focus for many organizations. Developing adequate processes for managing Licenses acquired and deployed is an important part of sound License asset management practices.

Furthermore, changes to corporate structures (such as following a merger or acquisition), business functions, and infrastructure technologies will often significantly impact License asset management, software licensing structures and contractual entitlements.

IT is both a valuable asset and a significant investment. Failure to effectively manage Licenses can lead to significant risk exposure

Henrik Udsen

Henrik Udsen, Professor, Dr. Jur., University of Copenhagen

Henrik Udsen is Head of Centre for Information and Innovation Law at the University of Copenhagen and became Dr. Jur. in 2009 based on a thesis on "Doctrines of information law".

The Centre for Information and Innovation Law (CIIR) deals with the legal issues within the information and innovation law areas such as copyright, trademarks, patents, trade secrets, data protection and personality rights. The research of CIIR includes both national and international regulation.

SAP vs. Diageo and the consequences hereof. Indirect usage in an up-to-date legal perspective




Eben van Heerden

Eben van Heerden, Head of License Management, SAP Europe, Middle East & Africa

Armchair session; Transparent licensing

This armchair session will set focus on the transparent licensing domain letting representatives from both vendor side and customer side put forward the challenges this area represents. Delegates will be allowed to post questions and specific areas  they wish to address to the panel ahead of the session.
The session is moderated by Law firm Kromann-Reumert and ITAMOrg.

Andrea Greuel

Andrea Greuel is SAP Solution Architect at Flexera Software and has specialized in the topic of SAP license optimization for over 12 years. She has carried out numerous projects with SAP customers from various sectors in Germany and worldwide including the USA, Canada and Japan.
As an expert in SAP license management, Andrea Greuel is aware of the requirements of medium-sized companies as well as those of globally operating companies and provides best practices and targeted solutions.



SAP license management, challenges and optimization

With over 65,000 large enterprises relying on SAP to run their businesses, companies need to have rock solid handles on their SAP relationships. Annual audits, complex agreements and an evolving SAP ecosystem continue to be significant and costly challenges for SAP customers.
Join Andrea for this unmissable session based on five customer case studies, and discover the importance of getting a more proactive control of your SAP relationship to drive predictable outcomes and increased value.

Dr. Uwe Vehlies

Since 2006, Dr. Uwe Vehlies is Senior IT Coordinator at reinsurance company Hannover Rück SE.
In the IT department, Dr. Uwe Vehlies is responsible for  various tasks related to SAP including SAP system measurements.

Active SAP license management @ Hannover Rück

Dr. Uwe Vehlies will in this presentation report on experiences with the annual SAP system measurement and show the advantages of an active and automated license management for companies in the long run.

Lau Normann Jørgensen

Lau Normann Jørgensen is a partner with Kromann Reumert in Copenhagen and heads the firm's TMT group. In that capacity he has drafted, negotiated and - occasionally - litigated license agreements for 20 years. Lau is past president of the Association of Danish Technology Lawyers and co-author of that association's and the Danish IT Society's guidelines on license management and license audits.



Armchair session; Transparent licensing

This armchair session will set focus on the transparent licensing domain letting representatives from both vendor side and customer side put forward the challenges this area represents. Delegates will be allowed to post questions and specific areas  they wish to address to the panel ahead of the session.
The session is moderated by Law firm Kromann-Reumert and ITAMOrg.

Jan Øberg

Jan Øberg, CEO ØBERG Partners & ITAMOrg

Jan Øberg is senior management consultant and advisor within IT Service Management, IT Asset Management, Service Desk and Service organization. Jan has more than 25 years of experience in advising IT organizations on how to build and maintain management and control of IT in an ever-changing world.

Service Integration across multiple vendors

Digital transformation puts further focus on the ability of the IT organizations to respond to the demand for scalability and stability. This also means that the IT organizations to a larger and larger degree builds partnerships that should all contribute to the success of the business. 

For many organizations, it’s difficult to stay in control and to monitor and control all the suppliers. Service Integration becomes a critical point that requires a cooperative approach across all the suppliers. To have the right building block you must be in control of:
•    Internal IT Service Management processes including what it takes to be in control of IT Assets and Services across domains and suppliers
•    Control of your IT Asset and, ownership of Assets
•    Control of internal service model
•    Mature IT Service Management tools

In this roundtable we will look at two cases where a structured approach to Service Integration in a multi vendor environment has been performed. More precisely:
•    What is Service Integration (SIAM)
•    Requirements for establishing SIAM
•    What are the requirements to IT Asset Management
•    What’s the requirement from the Service model
•    Cooperative model across multiple suppliers
•    SLA Management and integration model

Richard Spithoven

Richard Spithoven is one of the partners at b.lay. He brings more than nine years of relevant license management experience to his new role having previously served as regional director of compliance at Oracle. Richard uses his knowledge of the last decade in Oracle License Management Services to educate, equip and enable software end-users in their challenges with regards to proper software license management. Richard holds a master degree in IT, from the University of Amsterdam in The Netherlands.

License Management training workshops

Optional licensing trainings/workshops on Oracle and SAP licensing are offered on June 21.

Check the programme page for the full course outline.

Daniel Begg

Danny has been in IT for over 20years with 15 years consultancy and solution architecture experience in a number of fields. Danny specialised within SAM/HAM/SACM space over the past 5years and currently works within the Home Retail Group (Argos) running the SAM team and the SAM managed services for the group.
Danny is an active member within the SAM community publishing articles within Linkedin to freely impart information and knowledge to the community and to challenge business and delivery practices in a positive and constructive manner to push SAM boundaries to ensure their appropriateness in today’s business and push the SAM industry to improve and to deliver the value the clients now demand

Audit defense or negotiated compliance?

Managing an audit from the customer perspectiv; from planning, ressourcing and legal implications through to executive support, decision making and negotiation.

Audits can be seen as a negative trigger point in the SAM lifecycle but they can be a positive influence and impact dependant on how they are managed, and negotiated with the vendor.

Mark Baltzersen

Mark is former IT Director and CIO in larger Danish companies like Aalborg Portland, Egmont and Danisco.

Through out his career he has been involved in large projects in different areas incl. ERP, most of them on SAP. Mark has performed the role as Project Manager and Enterprise Architect along side general IT Management which makes him a solid connetion between management and IT.

Currently Mark works with Secorigo as a Management consultant. Engagements include audit defence and advizory, license optimization on SAP, IT Contract lifecycle and financial impact in on-premise and cloud engagements.

Financial impact and considerations in Cloud and on premise engagements

Traditionally, companies depreciate the purchase of software licenses and handle the yearly software maintenance fees as operational expense (OPEX).
In typical Cloud engagements, the ownership of the licenses is at the vendor. This enables the customers to handle the software costs as OPEX.

Shifting Capital expenses (CAPEX) to OPEX can be beneficial for organizations and a route to stretch budgets – at least from an accounting standpoint.
However, increasing your company’s OPEX may have negative impact on the market value of your company!

Recent updated accounting guidelines enable the depreciation of major parts of both your software maintenance costs of own licenses and costs of SaaS.
Mark will discuss these accounting principles and how you work with the CAPEX and OPEX costs breakdown for the SAP on premise and SaaS products.

Bo Baade-Pedersen

GRC Senior Specialist
As Sr. Specialist around GRC in the Nordic region Bo focus on exploring and finding the best solutions addressing key concerns for SAP clients in relation to Security, Access Controls, Access Managment, Process Controls, Fraud investigation and Fraud and Risk management and Cybercrime attacks by improving business process transparency, internal controls and overall security.

Cyber Security in your SAP ECO System

Cybersecurity is not just an IT issue
Wikipedia on CybserSecurity definition: "Computer security, also known as cyber security or IT security, is the protection of computer systems from the theft or damage to the hardware, software or the informationon them, as well as from disruption or misdirection of the services they provide".....but;
-Are we able to detect breaches in a timely manner?
-Are our security policies effective?
-Is access secured?
-Is our custom code secure?
-Can we enforce our data and file sharing policies?
-Can the security team respond quickly to stop the attack?
What are the essential safeguards for an effective security program and what steps should an organisation take to address cyber-security risks? 76% of the world's transaction revenue touches an SAP system - lets start here.
Although not traditionally thought of as a target, SAP holds many "crown jewels" that are the target of hackers.
SAP applications are traditionally ignored within cybersecurity programs, despite hosting critical assets or operating business critical processes. For any system, there needs to be a focus on securing high-value information and protecting what matters most especially your SAP data.

Jesper Østergaard

Jesper is a seasoned Professional in Business development, strategy, sales & marketing planning & execution within the Information Technology sector. His background and 20 years of experience is primarily in IT services & software. Jesper founded IT InterGroup A/S, an Identity & Access Management consultancy and later password management company FastPassCorp. After a successful IPO the consulting division was sold on to PWC.
Besides his role as chairman at ITAMOrg Jesper runs since 2012 Secorigo, an independant consultancy within Lean Software Asset Management.

Roundtable - ITAM competencies & awareness - a key driver for ITAM success

The ITAM market continues to grow year over year in terms of revenue for the tool providers and the service providers. A 7% CAGR underpins the need in the market for tools and services to support the growing complexity in ITAM.
Yet, the single most important factor for ITAM success is the organizational buy-in that basically starts with raising the awareness and competencies across the entire organization. While SAM managers and license managers may reach a certain level of knowledge to understand how to respond to the complexity in ITAM you still need to establish a basic understanding of the importance of ITAM awareness across the organization. In a recent publication Gartner has estimated that by 2018 the lack of SAM competencies will make 50% of organizations dependent on Service Providers.
ITAMOrg offers, in collaboration with Exin and the BCS, a complete ITAM training and certification schedule based on IT Service Management best practice and ISO standards. In this roundtable we will discuss ITAM, not just as a governance discipline but discuss the challenges in implementing an ITAM competency and awareness program across the organization.















Presentations ITAM Conference 2017:

Platinum adress, Flexera software, SAP license management, Challenges and Optimization, Andrea Greuel>>>

SAP vs Diageo, Henrik Udsen, University of Copenhagen>>>

SAM as an organizational Challenge, Desiree Weiss, Zürich Insurance>>>

Gold address, Voquz, Active SAP license management, Dr. Uwe Vehlies, Hannover Rück>>>

Audit defence or negotiated compliance, Daniel Begg, Sainsbury (Argos)>>>



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